The Reluctant Networker (and finding the time for it)

Hello, I’m Poss, a Chief Operating Officer (COO) working in technology. 

Like you, my days are a blur of meetings, deadlines, and decisions. But amidst the chaos, there's an often-neglected aspect to my role: building a strong network to amplify my learning. 

Over the last few weeks I’ve been making a conscious effort to find the time to meet and talk with people from different sectors and industries. 

Sure, some thrive in the world of power lunches and black tie parties (you know who you are), and I’m particularly fond of a good lunch-time catch up. But there are many more times when the prospect of "networking" brings out my imposter syndrome, and I then retreat into my shell and play the “sorry, too busy” card. 

But let’s be honest with ourselves, a strong network isn't just about schmoozing. It's about building genuine connections with people who can offer fresh perspectives, share insights, and even open doors to new opportunities. It's a two-way street where we can offer our own expertise and learn from others. 

So, how can we, the time-poor and over stretched, find the time to build these connections?

Confession #1: Repurpose Your Schedule. Meetings are unavoidable, but are they all essential? Can you condense or combine meetings to free up some blocks in your calendar? 

#2: Think “quality over quantity”. You don't need a black book overflowing with names. Prioritise building relationships with individuals who share your values, offer complementary expertise, or operate in relevant industries.

#3: Leverage Technology. Let's be honest, technology has revolutionised networking. From online communities and virtual conferences to connecting via LinkedIn, there's a wealth of platforms to facilitate connections without the hassle of travel. [Editor’s note; Just make sure you’ve got decent wifi - which I didn’t this past week]

#4: Focus on Reciprocity. Networking isn't a one-sided street. Be prepared to offer your own expertise and support. When you connect with a peer, see if there's a way you can be a resource, a sounding board, or even a potential collaborator. Personally, I get so much satisfaction from this point. 

#5: Make it Personal. Yes, we need to talk shop, but building a strong network starts with building rapport. Take the time to get to know the person behind the title. Find common interests, share personal anecdotes, and create a genuine connection that goes beyond professional pursuits.

The bottom line? A strong network takes time and effort, but the rewards are substantial. It's time we, the "reluctant networkers," shed the “too busy” card! 

Thanks for reading. 

First written on 13 October 2024